Gülschen is a creative graphic designer. For the last 10 years she has been working independently. She has worked with various international companies around the world. Her creative skills range from designing book covers to developing corporate identities, websites and commercial campaigns.

Her unique sense of style and design has attracted clients internationally. She created for example corporate identities for a Canadian cookie, and also for the tourism sector in Ras Al Kaima - (United Arab Emirates). More recently she developed the corporate identity of the Indian based ISDAfood and its pattern designs that are world wide sold. She also designs book covers on a regular basis for Dutch publishers such as Prometheus, Bert Bakker and the NRC, a Dutch national newspaper.

The Association of Dutch Designers (BNO) has brought her into contact with companies in India. As such, she has been working with various Indian companies in the past four years, sharing projects and knowledge from both cultures. This year she will be working with three more Indian companies on quality management.